Future Food Experience+ Webinar Series featuring
Trends shaping the future of functional food, drink, and supplements in SEA
While COVID-19 vaccine rollouts are battling new surges and variants, health and wellness are becoming significant consumer priorities. As a result, the demand for functional products is expected to be increasingly integral to the food industry and its future. To date, functional food, drink, and supplements has been a nascent category but is gaining considerable momentum and creating a white space opportunity for brands to deploy functional value in products.
To support the increasingly pragmatic and health-conscious consumers of today and in a post-COVID-world, Mintel will explore three themes that will shape the future of functional food, drink, and VMS in the SEA market.