Exhibitor FAQ
General Information
THAIFEX – Anuga Asia 2026 is a FIVE-day trade show, happening from 26 – 30 May 2026.
Please note 30 May is open to public.
Opening hours are as follows:
26 – 30 May 2026: 10.00 AM to 6.00 PM
Exhibitors are allowed extended hours in the exhibition halls. Opening hours for exhibitors are as follows:
26 – 28 May 2026: 08.00 AM – 7.00 PM
29 May 2026: 08.00 AM – 10.00 PM
30 May 2026: 08.00 AM – 11.59 PM
For other exhibitor enquiries, please write in to thaifex-portal@koelnmesse.com.sg for assistance.
For operational-related enquiries, please contact operations@koelnmesse.com.sg.
Exhibitor briefing sessions will be held to provide important information regarding participation in THAIFEX – Anuga Asia 2026, including the use of the Online Exhibitor Portal and Web App.
A physical session will be conducted in Thai for local exhibitors, while an online session will be held for international exhibitors in English. Invitations to these sessions will be sent out in due course.
Briefing notes from the sessions will also be available on the Online Exhibitor Portal following the conclusion of the briefings.
The THAIFEX – Anuga Asia Online Exhibitor Portal serves as a comprehensive one-stop platform where exhibitors can manage all aspects of their event participation, including ancillary services for your booth planning, submission of marketing materials, visa invitation letter requests, exhibitor badge requests, and access to important event updates and documents.
Each exhibitor will receive unique login credentials to access the portal in December 2025. If you have not received your login information by then, please contact us at thaifex-portal@koelnmesse.com.sg for assistance.
The Online Exhibitor Portal and Web App complement each other, exhibitors are encouraged to actively use both platforms and keep their information updated on each to maximise visibility at THAIFEX – Anuga Asia 2026. Updating only one platform may limit opportunities for exposure and engagement during the event.
The THAIFEX – Anuga Asia 2026 Online Exhibitor Portal is expected to launch in December 2025. Please note that the forms may be launched in phases. Exhibitors will be notified by email regarding the official launch in due course.
The THAIFEX – Anuga Asia Web App is a dedicated platform designed to elevate your company’s visibility. It enables exhibitors to manage their company profile on the Online Exhibitor List, request meetings with hosted buyers (for international exhibitors), and access the event agenda and floor plan. The THAIFEX – Anuga Asia mobile app mirrors the Web App, ensuring all information entered is seamlessly accessible across both platforms.
All exhibitors will receive their own unique passcode to the Web App in January 2026. Kindly email webapp@thaifex-anuga.com if you have not received your passcode by then.
The Online Exhibitor Portal and Web App complement each other, exhibitors are encouraged to actively use both platforms and keep their information updated on each to maximise visibility at THAIFEX – Anuga Asia 2026. Updating only one platform may limit opportunities for exposure and engagement during the event.
The THAIFEX – Anuga Asia 2026 Web App is expected to launch in January 2026. Exhibitors will be notified by email regarding the official launch in due course.
Exhibitors requiring more reliable and consistent internet access are advised to order network services through the Online Exhibitor Portal by completing Form T11 Internet Services.
Marketing & Promotion
THAIFEX – Anuga Asia organises exciting programmes and product displays aimed to highlight various trend topics in the F&B industry.
Future Food Experience+
Hear F&B industry experts on the latest evolutions and success strategies on the Future Food Experience+ stage. Specially curated competitions/product showcase will also be featured. More information to come soon. Stay updated here.
Thailand Ultimate Chef Challenge
Experience the 12th Thailand Ultimate Chef Challenge (TUCC) at THAIFEX – Anuga Asia 2026! Top chefs will compete for the coveted title of Thailand’s Ultimate Chef in an exciting culinary showdown like no other! Find out more here.
THAIFEX – Anuga tasteInnovation Show*
Dedicated to the most innovative, stellar food products and solutions in the F&B industry, handpicked finalists and winners of the THAIFEX – Anuga tasteInnovation Show are displayed in this exclusive showcase. Find out more here.
New-to-Market Street F&B Product Showcase*
Present your latest innovation at the New-to-Market Street F&B Product Showcase, a dedicated platform within Hall 4 at THAIFEX – Anuga Asia.
Exclusively for products launched within the past one year, this showcase offers exhibitors the opportunity to:
- Introduce products directly to trade buyers, distributors, and media.
- Gain visibility in a curated environment highlighting innovation and emerging trends.
- Collect valuable feedback to accelerate market entry and growth.
Limited spaces available – apply now to position your brand at the forefront of the industry.
Alternative Protein Taste and Flavour Contest* **
Promote your alternative and plant-based protein product to new audience and buyers in this exciting taste contest! Visitors will vote for their favourite products across various categories onsite during the event.
*Submission: Exhibitors can then enter their product submission to these programmes via the Complete My Company Profile – Section 3B segment of the Online Exhibitor Portal.
**Only exhibitors who tagged the Trend Topics of “Plant-based Proteins or Foods” and “Alternative Meat Proteins” at the Complete Your Company Profile – Section 3A will then be considered eligible for the contest.
Halal Showcase
Halal products from all around the world are featured in this complimentary showcase.
How to apply: Exhibitors can apply to display their product on the Online Exhibitor Portal’s Marketing Manual – M2 Halal Showcase.
Organic Showcase
Exciting organic products from all around the world will be featured in this NEW complimentary showcase.
How to apply: Exhibitors can apply to display their product on the Online Exhibitor Portal’s Marketing Manual – M3 Organic Showcase.
Stand out with our comprehensive array of sponsorship packages. From our digital presence to special events at our trade shows, we offer a wide range of opportunities for your brand to make its presence felt.
Find out more about our sponsorship here or reach out to Ms. Lynn How to get a tailored proposal to maximise your brand’s exposure.
We offer a range of customisable sponsorship options that will elevate your brand, enhance your visibility and position you as a thought leader in the future of food. Our sponsorship packages include:
- Exclusive speaking opportunities
- Product demonstrations or showcases
- Panel discussions and dialogues
- Access to extensive networks and business connections…and more!
Email Ms. Ira Iskandar to learn more.
As a sponsor, you’ll be able to align your brand with a prestigious culinary event, gain exposure to industry professionals and food enthusiasts, explore partnership opportunities, and contribute to advancing culinary excellence in Asia.
Reach out to Ms. Thitiporn Sukcharoenpong to find out about the diverse sponsorship packages available and discover how your brand can shine at Thailand Ultimate Chef Challenge 2026!
Shout out your participation at THAIFEX – Anuga Asia across your social media! You can find promotional material templates on our website here. Remember to tag us on our social pages.
Gain access to exclusive promotional materials such as your custom-branded email banner and other personalised templates, created specifically for your company! Visit the Promote Your Participation page, now available in the Online Exhibitor Portal and start promoting your presence with assets that reflect your brand!
Booth Details & Setup
Our recommended contractors and approved contractors list can be found on Form T2 Nominated Stand Contractor on the Online Exhibitor Portal > Technical Manual.
For a summary of the regulations, please download here.
For a comprehensive list of rules and regulations, please access the Online Exhibitor Portal via Form T2A Booth Design Submission and Important Information > Technical Information > 1.4 Raw Space Stand Construction / Stand Structure and Design Restriction.
Exhibitors are highly encouraged to read all information for a seamless approval process.
Standard Shell Scheme booth entitlements can be found on the Online Exhibitor Portal under Important Information > Technical Information > 1.2 Standard Booth Entitlements.
Exhibitors applying for shell scheme designs are not permitted to have any structural changes to their booths. All booth enhancement works are to be within the shell scheme structure area and height (2.5mH). Organisers reserve the right to tear down any unauthorised structures on-site and/or implement compulsory Hall Clearance Deposit if Exhibitors are caught enhancing their stand beyond the regulations.
For a summary of the regulations, please download here.
For a comprehensive list of rules and regulations, please access the Online Exhibitor Portal under Important Information > Technical Information > 1.3 Standard Package Alterations and Restrictions.
Exhibitors are highly encouraged to read all information for a seamless approval process.
The Technical Manual available on the Online Exhibitor Portal outlines a range of services offered by vendors officially appointed by the Organiser. Exhibitors are strongly encouraged to procure services through these official vendors rather than third-party providers to ensure quality and compliance.
The Organiser will provide general cleaning services for public areas within the exhibition hall during exhibition days, which consists of daily disposal of rubbish at the aisles or edges of the booth before the Exhibition opens in the morning and after it closes in evening.
Exhibitors are responsible for maintaining the cleanliness of their booths at all times.
For RAW SPACE exhibitors, please arrange cleaning services directly with your booth contractor if required.
For STANDARD SHELL SCHEME exhibitors, a one-time cleaning session will take place on the eve of opening day by the Official Stand Contractor. This only consists of wiping down rented furniture from the Official Stand Contractor and does not cover exhibits and displays, nor does it include vacuuming or deep cleaning within the booths.
Exhibitors may engage the services of the Official Cleaning Contractor through Form T12 Booth Cleaning in the Online Exhibitor Manual > Technical Manual.
Exhibitors are allowed to bring their own furniture via hand-carry or office trolley only.
Heavy and large exhibits requiring the use of pallet trucks, forklifts, or cranes for movement must be handled exclusively by the Official Freight Forwarders. If your furniture or exhibit cannot be transported with a standard trolley, please contact our Official Freight Forwarders to arrange for appropriate handling and movement services.
More information on our Official Freight Forwarders can be found on the Online Exhibitor Portal via the Important Information > Freight and Exhibits tab.
Travel & Accommodation
A list of official hotels & shuttle bus services will be available on our website closer to the event date.
For alternative arrangements, you may book through here. However, take note that bookings made through this platform does not include shuttle services.
Visa
Exhibitors are responsible for arranging their own visas and are encouraged to check the visa requirements for entry into Thailand based on their country of origin or nationality.
For supporting documentation, exhibitors may request a Visa Invitation Letter through the Online Exhibitor Portal.
Please note that visa invitation letters are issued exclusively to exhibitors. Visitors may use their visitor registration confirmation as supporting documentation when applying for a visa.
Thailand Digital Arrival Card
The Thailand Digital Arrival Card is the electronic version of the traditional disembarkation card that foreign visitors must complete upon entering Thailand. It serves as an official record of the traveller’s entry and provides essential information to immigration authorities.
Starting 1 May 2025, all non-Thai nationals entering Thailand by air, land, or sea must complete the TDAC online before arrival. You must register within 3 days prior to your arrival.
After submitting the form online, you will receive an acknowledgment email. This email must be presented—along with your travel documents—to the immigration officer upon arrival for verification.
Apply for your TDAC here
For more information on TDAC, please visit the website here
THAIFEX – Anuga Asia does not have an official travel agent for organising travel or accommodation for international exhibitors. Exhibitors and visitors are advised to exercise caution when working with travel agents.
Exhibitors are responsible for arranging their own visas and are encouraged to check the visa requirements for entry into Thailand based on their country of origin or nationality.
For supporting documentation, exhibitors may request a Visa Invitation Letter through the Online Exhibitor Portal.
Please note that visa invitation letters are issued exclusively to exhibitors. Visitors may use their visitor registration confirmation as supporting documentation when applying for a visa.
Parking is available at the venue. Kindly refer to the venue website here for more information.
Rules & Regulations
The full list of rules and regulations applicable to THAIFEX – Anuga Asia 2025 can be found in the Online Exhibitor Portal via Important Information > Rules & Regulations. Exhibitors and their personnel/appointed agents must observe the Rules and Regulations stated in the Online Exhibitor Portal and those attached to the Exhibition Participation Agreement.
Cooking is allowed at the event. However, please note open fire is prohibited.
Food sampling is allowed at the event. Exhibitors are advised to exercise food safety practices to ensure the health and safety of all at the trade show.
Exhibitors who wish to conduct Cooking Demo, Seminar or Training, Product Launch or any other activities at their booth are required to submit details of the activity through Form T17 Special Activity in the Online Exhibitor Portal > Technical Manual.
Please note for such special activities, only voice amplifiers (max. 70dB) are allowed. Loudspeakers and all other sound devices are not allowed.
Exhibitors are allowed to exhibit alcoholic products at the event. However, please note that an Alcohol Permit/License is required for all sampling and displaying of alcohol products.
International exhibitors without a local distributor are strongly recommended to engage the services of the appointed Official Freight Forwarders to assist in the handling and application of alcohol products and permits. International exhibitors with Thailand distributors could appoint their local distributors to apply for an alcohol permit/license.
License fees apply.
Please refer to Form T15 Alcohol License in the Online Exhibitor Portal > Technical Manual for more information.
Onsite Exhibitor Services & Support
Exhibitors can access the event schedule through the Schedule tab on the Online Exhibitor Portal. This schedule includes key dates and times for the build-up period, exhibition period, and dismantling period of the event.
Move-in will be staggered based on booth type and booth number, as outlined in the schedule.
Move-out will begin at 8 PM on 30 May 2026 with strictly no dismantling of structure, and early move-out is strictly prohibited.
Exhibitor badges are physical badges that must be collected onsite. Exhibitor registration counters will be located at the foyer of Hall 2, Hall 4, Hall 6, and Hall 9-10.
Exhibitor badge pick-up timings are as follows:
24 May 2026: 1.00 PM – 6.00 PM
25 May 2026: 9.00 AM – 6.00 PM
A makeshift Exhibitors’ badge collection counter will be available during the event days. However, please take note of the high human traffic on Event days and there will be delays.
To expedite the onsite badge collection process, exhibitors are encouraged to apply for their Exhibitor Badges through the Online Exhibitor Portal by the specified deadline.
Exhibitors experiencing any issues with technical orders placed through the Online Exhibitor Portal should approach the Exhibitors’ Service Centres for assistance. These centres serve as a one-stop shop where exhibitors can connect with all official vendors and partners.
Exhibitors’ Service Centres will be available on both sides of the venue, with locations varying between the build-up and exhibition periods. The specific locations will be provided in the Move-In Notice, which will be sent closer to the event dates.
Exhibitors are strongly encouraged to plan and prepare for their booth requirements well in advance of the show. For last-minute assistance, exhibitors may visit the Exhibitors’ Service Centres for help. However, please be aware that service on-site will subject to availability.
The Organiser will provide washing areas within the Exhibition Halls to facilitate washing of cooking equipment. The location of washing areas will be provided in the Move-In Notice, which will be sent closer to the event dates.
Logistics & Shipping
Exhibitors are encouraged to use the services of our Official Freight Forwarders to ship their exhibits to the event. More information on our Official Freight Forwarders including their shipping manuals and international agents list can be found on the Online Exhibitor Portal via Important Information – Freight and Exhibits.
Yes, loading docks are accessible during setup and teardown of the event. Loading/unloading instructions will be provided in the Move-In Notice, which will be sent closer to the event dates.
Exhibitors may arrange storage with the appointed Official Freight Forwarders at an additional fee, subject to availability. Otherwise, Exhibitors must arrange for their boxes and cases to be transported back to their own premises. Exhibitors are not to store such items within the exhibition hall. The Organiser reserves the right to remove/dispose of any boxes, cases and/or packing materials left in the exhibition halls before, during and after the show. Any cost incurred will be borne by the respective Exhibitor.
Please note that the Organiser does not provide complimentary on-site storage.
Security & Insurance
The Organiser will provide general security for the exhibition hall; however, exhibitors are responsible for the security of their own exhibits. Exhibitors are strongly advised not to leave any valuables unattended at any time and to avoid leaving them at their booth overnight.
Exhibitors may arrange for booth security via Form T13 Booth Security of the Online Exhibitor Portal > Technical Manual.
It is the responsibility of each exhibitor to arrange insurance coverage for its own exhibits during the exhibition.
Exhibitors should arrange at their own cost “all-risk” insurance coverage from their origin country up to their exhibition booth including the exhibition period and return to domicile. Exhibitors must ensure that they are fully covered by insurance and take up public liability and comprehensive protection. They should also provide insurance coverage for their own staff against injury.
Exhibitors are also responsible for making good any loss or damage to any item which they have rented or hired from the official contractors/suppliers.
Networking & Seminar Room Bookings
All exhibitors will be able to use the lead scanning function on the THAIFEX – Anuga Asia Mobile App. Exhibitors will be able to download their scanned lead report inclusive of attendees’ contact details (only applicable to leads who have given data consent).
A seminar/conference room booking form is available on the Online Exhibitor Portal. Exhibitors can submit their request along with specific requirements, and the respective teams will respond with information regarding availability.
Data Protection
Your data is encrypted for transmission and only sent to third parties if this is necessary for the completion of your order. You can find detailed information on what data we store and how we treat it in the section Security & Data Protection.
Exhibitor Advisory
IMPORTANT! The organisers have received several queries from exhibitors on letters/e-mails/calls from ‘International Fairs Directory’ formerly known as ‘Expo Guide’, asking for contact updates on our database. We are NOT affiliated to the directory nor organization mentioned. We strongly advise all exhibitors to be vigilant and DO NOT REPLY to the letters/e-mails/calls. For more information, view the article here.
Speak to us!
We would love to hear from you. If you have any queries on any of the above-mentioned items or would like to discuss how we can work together to help you achieve your business objectives, please do not hesitate to contact us at thaifex-anuga@koelnmesse.com.sg. Alternatively, you may contact the organisers directly at:
thaifex-anuga@koelnmesse.com.sg for International Exhibitors
thaifex.wofa@thaichamber.org for Thai Exhibitors (Exporters)
thitiporn@koelnmesse-thailand.com for Thai Exhibitors (Importers)
