[Day 1] DITP Holds Special Exhibition Zone Responsive to Emerging Trends of “60+” and “Mom and Kids” at THAIFEX - ANUGA ASIA 2022 “The Hybrid Edition”

The Department of International Trade Promotion (DITP), Ministry of Commerce, holds a special exhibition zone “60+” and Mom and Kids at THAIFEX - ANUGA ASIA 2022 “The Hybrid Edition” in response to the growing demand of consumers in many countries around the world. As THAIFEX - ANUGA ASIA 2022 brings together leading trade visitors from various countries in Asia, the USA, the European Union, the Middle East, and Africa, it is a unique opportunity for international buyers to discover the surpassing potential of Thai entrepreneurs in the production and export of world-class quality food products for the elderly, mothers, and children.

The 60+ exhibition is held under the concept "Refresh Recharge Rejuvenate," creating the Story Telling through the showcase of Thai food and beverage products, especially for the elderly that can perfectly resonate with the global mega-trends of Aging Society and Balanced Diet, etc. Some examples of the participating products include organic tea, organic porridge, egg white noodles, Superfoods powder, food for elderly adults with chewing or swallowing difficulties and healthy drinks, etc.

The Mom & Kids exhibition is organized under the concept “Alimentation for Modern Mom & Kids” which represents the lifestyle of a modern-day family. The product showcase is designed and narrated through a mother's Life Journey model that can convey the food and nourishment essential for the healthy growth of children in each stage from pregnancy, postpartum and newborn care. The featured products include banana blossom juice for breastfeeding moms, frozen baby food, rice seasoning and snacks that boost the child's nutrition, etc.

THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” is Asia’s largest and most comprehensive F&B trade show, jointly hosted by the Department of International Trade Promotion (DITP) Ministry of Commerce, the Thai Chamber of Commerce (TCC), and Koelnmesse (KM), Germany. It is destined to open up more opportunities for Thai F&B business entrepreneurs to connect and meet with their potential partners in fruitful business matchings, helping contribute to the Thai Food, World Food initiative of the Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit to expand the Thai food products to the global market. THAIFEX-ANUGA ASIA 2022 is taking place from 24-28 May 2022 at IMPACT Muang Thong Thani.

For further information, please contact:

• Public Relations Department, Integrated Communication Co., Ltd.,

Tel.: 0 2354 3588 Website:  www.incom.co.th

• Ms. Usanee Thavornkarn

Tel.: 081 984 5500 Email: usanee@incom.co.th