[Day 5] DITP Hosts Thai SELECT Pavilion at THAIFEX – ANUGA ASIA 2022 Showcasing Ready-to-Eat Thai Food Products from 63 Companies Awarded Thai SELECT Inviting Visitors to Create Simple Thai Dishes in Their Own Style

The Department of International Trade Promotion (DITP), Ministry of Commerce, brings together top ready-to-eat Thai food products with the Thai SELECT symbol to exhibit at Thai SELECT Pavilion in THAIFEX – ANUGA ASIA 2022 “The Hybrid Edition” between 24-28 May 2022 at Hall 10, IMPACT Muang Thong Thani. This exhibition aims to demonstrate to Thai and international consumers the competent entrepreneurs of ready-to-eat and ready-to-cook Thai food products that meet the consumers’ demand and develop competitiveness in the global market. This is also an important opportunity to promote the Thai SELECT symbol as the tool to further fortify and expand Thai food overseas by certifying the quality standards and the taste of authentic Thai cuisine.

This year Thai SELECT Pavilion brings together the 63 ready-to-eat Thai food operator companies to showcase their Thai SELECT certified products such as ready-to-cook and ready-to-eat food, savory and sweet convenience food, dipping sauces, curry paste, sauces, and Thai seasonings. The exhibition also features special enjoyable activities held throughout the 5 days, including the creation of new dishes using the products awarded the Thai SELECT symbol prepared by Thai well-known chefs. Some highlight menus include Rice Noodle with Raw Banana Red Curry and Stewed Pork by Chef Piriya ‘Saint’ Boonprasarn; Cha-Am Fried Rice with Black Pepper Grilled Prawns by Chef Kritnarong ‘Yo’ Chanpua, Krathong thong (Patty shells) with Tom Kha chicken and Salted Egg Sauce by Chef Thanawit Layim, Chicken Massaman with Coconut Milk Mashed Potato by Chef Akradej ‘Benz’ Techakrenee and Spicy Cha Kram leaf salad with Shrimp and Rice Vermicelli by Chef Supattra ‘Tuk-ta’ Sarasit.

In addition, visitors can join the Thai SELECT Product Cooking by Your Own Style, an activity where they can create simple Thai dishes in their own style using the Thai SELECT products, as well as play games, learn more about Thai food or join the trivia question game to win the prizes.

The Pavilion will also feature a Thai SELECT award ceremony, as well as an exhibition to showcase the products from the ready-to-eat Thai food operators who participated in the Thai SELECT Apprentices Program (T-SAPP) in 2021, who have developed their potential and readiness to grow into the world market.

THAIFEX-ANUGA ASIA 2022 “The Hybrid Edition” where Thai SELECT Pavilion is held presents Asia’s largest and most comprehensive international food and beverage trade show jointly organized by the Department of International Trade Promotion (DITP), Ministry of Commerce, the Thai Chamber of Commerce (TCC) and Koelnmesse (KM) Germany. This trade show serves as the ultimate connector for Thai food and beverage manufacturers to interact and enter business matching with importers and buyers from all around the world. It is also dedicated to promoting Thailand as the global food hub in response to the “Thai Food, World’s Food” policy of the Deputy Prime Minister and Minister of Commerce Jurin Laksanawisit.

For further information, please contact:

• Public Relations Department, Integrated Communication Co., Ltd.,

Tel.: 0 2354 3588 Website:  www.incom.co.th

• Ms. Usanee Thavornkarn

Tel.: 081 984 5500 Email: usanee@incom.co.th