Proceeding to Grandly Host THAIFEX - ANUGA ASIA 2022 in May Next Year
BANGKOK, 18 OCTOBER 2021 – Jurin Laksanawisit, Thai Deputy Prime Minister and Minister of Commerce, revealed the success of THAIFEX - Virtual Trade Show (THAIFEX-VTS) organised by the Department of International Trade Promotion (DITP) via www.thaifex-vts.com for five days from 29 September - 3 October 2021. THAIFEX-VTS has exceeded the targeted goal and led to fruitful trade opportunities for Thai food and beverage business operators, affected by the COVID-19 global pandemic. The order value went up to 2,362 million baht, exceeding the target of 830 million baht.
The THAIFEX – VTS is destined to expand opportunities for Thai business operators to showcase their products to the global buyers to enjoy the 24-hour virtual exhibition tour via www.thaifex-vts.com with 360-degree product views as if they were visiting the physical exhibition booths. Participants can also join virtual online business matching with top Thai suppliers through video calls during the online business matching event days, and connect via Live Chat or Call throughout 24 hours on the platform.
To recap the overview of this year THAIFEX-VTS, there were 386 exhibitors in total, comprising 338 Thai exporters, 18 government agencies and 30 Future Food entrepreneurs. The THAIFEX-VTS attracted 2,906 registered visitors from 2,533 companies across 104 countries. The top five countries with most registered participants were Thailand (Thai representatives and businessmen) (990 companies), China (142 companies), the United States (123 companies), Malaysia (94 companies) and Japan (86 companies).
As for the Virtual - Online Business Matching : V-OBM, there were 620 business matchings of which 344 buyers were successfully matched with their target exhibitors, divided into 31 matches from the America zone, 89 matches from Europe, Middle East and Africa zone and 224 matches from the Asia zone. This has brought the total order value of 2,362 million baht, 108 million baht of which is the immediate order value and 2,254 million baht of which is the order value within the 1-year period.
The product categories that attained most successes in this year business matching are as follow: Fine Food (158 successful matches), Sweets & Confectionery (103 matches), Vegetables and Fruits (83 matches), Drinks (71 matches), Frozen Food (57 matches), Meat & Poultry (38 matches), Future of Food (30 matches), Rice (23 matches), Seafood 21 (matches), Coffee and Tea 18 (matches), Organic Food (13 matches), and Food Service (5 matches).
Mr. Jurin further added that to build upon the tremendous success of this year THAIFEX-VTS, DITP together with the Thai Chamber of Commerce and Koelnmesse Germany, are proceeding to grandly host THAIFEX - ANUGA ASIA 2022 "The Hybrid Edition" in both offline and online formats between 24 and 28 May 2022 at IMPACT Muang Thong Thani Exhibition Center.
“In May next year, the COVID-19 situation is speculated to ease, allowing offline events to take place. Therefore, DITP will invite buyers and importers from all over the world to participate in business matching with Thai and international F&B business operators at IMPACT Muang Thong Thani. Meanwhile, the online trade show platform via www.thaifex-vts.com would still be a major component for buyers who are unable to attend the physical event. As an advanced and user-friendly platform, www.thaifex-vts.com could, thus, accommodate participants to conveniently visit the exhibition booths and enter online business matching as if they are in the physical venue. We believe that once THAIFEX - ANUGA ASIA 2022 takes place, the Thai food and beverage industry can regain its momentum, yielding the order value of several billion baht after facing the economic contraction for almost two years due to the COVID-19 global pandemic," Mr. Jurin affirmed.
Koelnmesse – Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at: http://www.global-competence.net/food/
About the Department of International Trade Promotion, Ministry of Commerce, Thailand
The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facility, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia. http://www.ditp.go.th/
About the Thai Chamber of Commerce
The Thai Chamber of Commerce plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/
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