11 F&B Trends

11 F&B Trends

Turning Market Insights into Business Opportunities

THAIFEX – Anuga Asia highlights the trends influencing consumer preferences and purchasing decisions across the food and beverage industry. Supported by market insights from knowledge partner Innova Market Insights, these trends help exhibitors position their products more effectively while giving buyers greater confidence in their sourcing decisions.

Turning Market Insights into Business Opportunities

THAIFEX – Anuga Asia highlights the trends influencing consumer preferences and purchasing decisions across the food and beverage industry. Supported by market insights from knowledge partner Innova Market Insights, these trends help exhibitors position their products more effectively while giving buyers greater confidence in their sourcing decisions.

Alternative Meat Proteins

From lab-grown meat to insects, the meat substitute space is evolving rapidly to evolve beyond just plant-based meat substitutes.

Clean Label

As demand for transparency grows, clean labelling offers a solution with clear information on product ingredients, production transparency and sustainability.

Franchise

The shift in consumer habits post-pandemic is shaping the future of franchises.

Functional & Free-From Products

Consumers are increasingly opting for specialised F&B and supplements that are free from synthetic chemicals and made with natural ingredients, such as botanicals.

Halal Food

The halal sector is experiencing accelerated global expansion at this time, with clear trends shaping its demand.

Organic Products

Consumers care more than ever about where ingredients are sourced from, preferring organic products that are sustainably sourced and free from artificial additives, preservatives, colours and flavours.

Plant-based Proteins or Foods

Technological innovation and ingredient variation are unlocking new production processes, ingredients and products to grow the sector.

Private Labels

70% of customers actively seek ways to cut costs, pushing greater demand for the private labelling space to expand significantly.

Ready-to-eat Products

Two-thirds of consumers today are seeking convenient, time-saving meal ideas and solutions with ready-to-eat options.

Superfoods

Consumers are increasingly switching to nutritionally-dense superfoods that offer holistic health benefits.

Sustainably Produced or Packaged

Clear, understandable and trusted claims are becoming more important as consumers pay closer attention to the environmental impact of their choices.

Research That May Interest You

2025: A Pivotal Year for Food & Beverages

Innova Market Insight: Consumer Trends 2025

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Contact our Sales Representatives

Have questions? We’re here to help — contact the THAIFEX – Anuga Asia team.

Asia / International

Ms Lynn How

Thailand (For Importers)

Ms Thitiporn Sukcharoenpong

Thailand (For Exporters)