11 F&B Trends

The Now and Future of Food and Beverage Trends in Asia

The food and beverage industry is always in motion, but what will be the trends of tomorrow?

As Asia's leading F&B trade show, we work together with Innova Market Insights to analyse trends around this continent. Our findings include these 11 focus themes where businesses should look ahead while preparing themselves today!

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Alternative Meat Proteins

The meat substitute space has moved beyond plant-based meat substitutes into lab-grown meat through to insects

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Clean Label

Clean labelling provides consumers with information related to wellbeing, ingredients and production transparency, and sustainability.

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Franchise

F&B franchises are constantly sought after by businesses. Watch this space for the trends shaping the future of franchises.

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Functional & Free-From Products

Consumers are searching for products to support their mental wellbeing as well as functional and natural ingredients, such as botanicals.

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Halal Food

All regions have recorded a growing trend of halal product launches in the past 5 years.

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Organic Products

No additives or preservatives, Absence of artificial colours/flavours, Healthier, better for the environment and safe.

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Plant-based Proteins or Foods

The plant-based sector is more than alternative meat substitutes, or a health and fitness component: it is the canvas for innovation.

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Private Labels

The growing popularity of new product development by private labels is anticipated to expand significantly.

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Ready-to-eat Products

Consumers are showing greater interest in adding convenient and quick solutions to their eating and shopping choices.

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Sustainably Produced or Packaged

This centres on the rising importance of measuring environmental impact and making clear, understandable and trusted claims that stand up to scrutiny.

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