Industry Voices
Testimonials
Perspectives from Across the F&B Industry
Businesses experience THAIFEX – Anuga Asia in different ways. From sourcing and product discovery to partnerships and market expansion, these perspectives from exhibitors, buyers and trade visitors reflect the opportunities created across Asia’s leading food and beverage trade show.
THAIFEX – Anuga Asia Success Stories!
Our commitment to enabling the food and beverage community with business networking and market exposure is reinforced by the successful THAIFEX – Anuga Asia trade show year after year!
Read on to find out what our participants are saying about THAIFEX – Anuga Asia!
Hear from Our Exhibitors
We closed a first order of USD 250,000 with one of Thailand's largest retailers on Day 2 of the event. That relationship started at THAIFEX – Anuga Asia 2024 – a small sample, two years of trust-building and rapport, and we finally closed here. We also came targeting Europe. THAIFEX – Anuga Asia gave us the room to make that happen. This is what this show does.
Ahmad Idzwan
Sales Director, Nims
MalaysiaWe closed a first order of USD 250,000 with one of Thailand's largest retailers on Day 2 of the event. That relationship started at THAIFEX – Anuga Asia 2024 – a small sample, two years of trust-building and rapport, and we finally closed here. We also came targeting Europe. THAIFEX – Anuga Asia gave us the room to make that happen. This is what this show does.
Ahmad Idzwan
Sales Director, Nims
MalaysiaWe’re happy to have continued to exhibit here for at least 10 to 15 years and seeing the show grow to become the stage and network for the entire supply chain, from suppliers, manufacturers, to the end-consumers. This is a core event in Asia for industry peers looking to build knowledge, network, find inspiration and be a part of game-changing transformations. It is the trade fair not to be missed.
Dr. Phontakorn Wongcharoen
Vice President, Thai Future Food Trade Association & VP of Food Innovation Center / Global Sourcing, Betagro PCL
ThailandWe came to THAIFEX – Anuga Asia as a country pavilion to get even more direct access to quality global buyers. This diversity has enabled us to drive better momentum for Philippine exporters with buyer leads beyond Asia. We’ve wrapped with a total of USD32.9 million in confirmed and prospective sales in our four days here – a true testament to the event’s power as a global sourcing and networking platform.
Aprille C. Robles
Project Director, Philippine Food Processors and Exporters Organization
PhilippinesExhibiting here as a country/provincial group for more than 10 years given us greater access to Southeast Asia. This year, the show’s bigger international stage has enabled us to cast our net wider to markets we’re setting our eyes on such as the Middle East and North America. Two days in here and we are already close to concluding around 350 deals for Japan – this is more than last year’s record. This is why THAIFEX – Anuga Asia continues to be a key calendar moment for us.
Koike Hiroyuki
Director, Agriculture and Food Department, Japan External Trade Organization
JapanOur debut experience at THAIFEX – Anuga Asia has been extremely positive. We have secured successful leads into the Asia market with close to 35 concrete meetings and at least 14 signed contracts that have a minimum combined value of USD 980,000. This show has really delivered in terms of access to quality buyer leads and we’re looking forward to building this momentum in Asia.
Mazan Alquraish
Head of Exports Empowerment and Qualification Department, National Centre for Palms and Dates
Saudi ArabiaWe organised the second edition of the Chile-ASEAN business meeting during THAIFEX – Anuga Asia, the most recognised food trade platform in the region, giving us direct access to the buyers that matter most to Chilean exporters. Through our business matching programme, we facilitated more than 300 meetings between Chilean companies and ASEAN buyers, generating projected short-term sales exceeding USD 7 million. More importantly, the show helps us build long-term commercial relationships across Southeast Asia’s priority markets.
Ignacio Fernández
Director General, ProChile
GermanyWe receive responses beyond our expectations because we meet potential international customers with high purchasing power, who are the right contacts for us.
Irin Taveekuerkulkit
Co-Founder, Chim Thai
ThailandWe are very happy because we see that many people come and visit our booth, and we have made many meetings that are very interesting for us.
Gkiourtzidou Maria
Dryfo - Menexopoulos Bro S.A.
GreeceFor the first time, IPIM is coming in as a pavilion and coordinating the participation of Macao SMEs in the event. Bringing Macao’s SMEs to THAIFEX - Anuga Asia is an exciting opportunity for us to showcase our city’s distinct characteristics, robust wholesale performance and distribution network on a global stage. We look forward to see our participants forging new partnerships and exploring lucrative business opportunities.
Vincent U
Macao Trade and Investment Promotion Institute (IPIM)
MacaoThis event provides us with a platform to connect with industry leaders, explore new business opportunities in new regions, and demonstrate our commitment to driving excellence in food processing.”
Laitram Machinery
ThailandAs the only Macedonia company presenting these products in the drinks sector, we've received significant interest and leads. many companies have visited our booth to taste our products which has led to promising business opportunities. Given the high number of leads, we are optimistic about turning these into concrete business deals, which will likely bring us back next year.
Alexander Ljusic
Operations Manager, SOKO Gorica dooel
MacedoniaWe are thrilled to see the show exceed our expectations in size and quality leads. The organisation here is simply perfect.
Norbert Bak
Bangkok Bureau Chief of the Polish Investment and Trade Agency
PolandTHAIFEX - Anuga Asia provides us with access to a wider variety of buyers from diverse markets, which is what we look forward to most when we participate. For us, it really is about reaching buyers of the entire region because we've noticed that most of the contacts we make from here are actually international.
Erick Aponte
Trade Commissioner and Director, PROMPERU in ASEAN
PeruWe made many promising contacts, particularly regarding leads and follow-ups. I must say we had a lot of quality connections, especially with the distributors we were seeking. We were looking for importers for various Southeast Asian markets, and we successfully achieved that.
Jannis Theileis
General Manager, Powermints GmbH
Germany
Hear from Our Buyers
Participating in THAIFEX - Anuga Asia is a wonderful opportunity, as there are many exhibitors at the show, especially manufacturers. This event will help all retailers capitalise on the chance to develop their private labels, as well as find specific brands or categories to better serve their customers.
Ananda Kumar
Head of Imports and Private Label, Al Madina Group
Saudi ArabiaI've been to THAIFEX - Anuga Asia more than 10 times now, and it's a very fulfilling experience, even compared to the other exhibitions we attend around the world. We source from over 50 suppliers at THAIFEX - Anuga Asia, so we come over here to meet our suppliers rather than travel to different countries to meet them.
Joel Leong
Regional Business Head, Surya Foods
United KingdomThe Priority Buyer Club programme is an excellent opportunity for us buyers to meet suppliers and everybody in the market, especially after two years of pandemic. THAIFEX - Anuga Asia has done a fantastic job organizing the program for us. THAIFEX - Anuga Asia is becoming a rendezvous for the food businesses as Thailand is a hub for business in Asia. For us as buyers of a chain of supermarkets, THAIFEX - Anuga Asia is definitely an important event of the year.
Laurent Pousse
General Manager, The Mall Group
ThailandThis is my first time in THAIFEX – Anuga Asia. It’s a well-organized show with many innovative products at the showground. As a hosted buyer, I’m very satisfied with the number of international business contacts that I’ve gathered in the past few days. I know it will translate to revenue growth for my company in the coming days.
Prajith Moorkoth
Managing Director, Golden Praxis
DubaiWe are glad to have had the opportunity to source for a wide variety of products at THAIFEX - Anuga Asia this year! As a restaurant chain, we are always looking out for new and exciting F&B products that we can introduce to our stores. With consumer habits and lifestyles changing so quickly over the past year, we have also been sourcing for new products that will cater to different consumer needs. The Virtual Meet turned out to be the perfect platform for us to forge new partnerships that can help bring our business to greater heights!
Jakravan Maensuwan
Purchasing Director, Oishi Group Public Company Limited
Thailand
Hear from Our Visitors
It's my first time here. I was expecting the show to be more focused on Southeast Asia, with an emphasis on Thailand, but there were exhibitors from all over the world, which was quite impressive. THAIFEX - Anuga Asia allows me to see market trends and new products, which really help us understand global developments.
Romain Bracciani
Vice President of Sales, Southeast Asia, JBT FoodTech
ThailandWe need to find something new and interesting each year, so I visit THAIFEX - Anuga Asia annually to procure new products for our clients. THAIFEX - Anuga Asia is a good match for our business because of the wide variety of products and the large number of exhibitors.
Soraphat Samerkai
Managing Director, Cotrading Thailand
ThailandThe Future Food Experience was a great opportunity for me to tap into the local ecosystems and meet many local innovators from startups as well as R&D teams from corporations. I also really liked the diverse topics covered by the panelists and speakers.
Deniz Ficicioglu
CEO, wunderfish GmbH
Germany
