23 - 27 May 2023
23 - 27 May 2023
Impact Muang Thong Thani, Bangkok, Thailand

Clean Label

Clean labels are important to meet demands related to wellbeing, transparency and sustainability. Overall, between one-fifth and one-third of consumers say that transparency, health aspects and environmental aspects are becoming more important to them. Around half of consumers globally consider the absence of additives and use of only natural ingredients to be at the heart of “clean” eating, ahead of organics and sustainability. Additives are also a consideration for health. Over one-third of consumers are cutting back on artificial ingredients. Europeans are most averse to additives, with Asians most accepting. Ingredients delivering product safety and clear health benefits are most acceptable.

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