23 - 27 May 2023
IMPACT MUANG THONG THANI
BANGKOK, THAILAND
23 - 27 May 2023
Impact Muang Thong Thani, Bangkok, Thailand

Franchise

The pandemic is likely to drag on for a little while yet, and industry players will continue to adapt their products and services to satisfy an audience, whose day-to-day routines and social habits have been profoundly altered. Franchising brands are finding their way to retailers’ shelves with 1 in 3 consumers saying that “when I go to a retail store, I prefer buying restaurant-brand products whenever possible”.

With an increasing number of foodservice brands infiltrating the self-service arena, we could soon be witnessing a franchising delivery revolution, at the same time franchise operators will have to come up with ever more creative ways of turning a visit to their establishment into a unique experience beyond what can be recreated at home.

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