Franchise Formats for Everyday Social Occasions

Franchise models are gaining traction as social habits become more predictable and repeatable.

59% of consumers prefer casual socialising. 56% favour small groups.

This creates demand for formats that can be standardised, replicated, and scaled across locations.

Franchise concepts are aligning with this shift. They are built around everyday occasions such as:

• Coffee-led gatherings

• Wellness and activity-based spaces
• Alcohol-light and moderation-focused venues

These formats are easier to roll out because the experience is consistent and low in operational complexity.

Location trends support this model. Social activity is moving into spaces that fit daily routines:

• Home (+45%)
• Restaurants (+27%)
• Coffee shops (+22%)
• Bars and pubs (-12%)

Coffee shops and casual venues, in particular, translate well into franchise networks due to repeat traffic and standardised operations.

Daytime occasions are also expanding. 65% of consumers socialise in coffee shops during the day, while attendance at daytime music and club events is rising. These structured, earlier-day formats are easier to replicate across multiple outlets.

Health and budget considerations further strengthen franchise viability:

• 40% of Millennials consider health when socialising
• 55% of consumers stick to a budget when going out

This supports franchise concepts with clear positioning, controlled pricing, and consistent delivery.

Franchise growth is being driven by formats that are simple to execute, easy to scale, and aligned with everyday consumer behaviour.

At THAIFEX – Anuga Asia, operators and investors explore franchise-ready concepts built for expansion.