28 May - 1 June 2024
28 May - 1 June 2024
Impact Muang Thong Thani, Bangkok, Thailand


In light of the pandemic, the food service industry has undergone significant changes, necessitating the adaptation of products and services to meet consumers' evolving day-to-day routines and social habits.

Notably, over 25% of consumers prefer buying restaurant-brand products from retail stores. Furthermore, 63% of global consumers claim to have increased their spending to compensate for missed restaurant experiences. This presents a substantial opportunity for restaurant franchises to expand into the self-service arena and fill the need for "revenge spending" on treats. As such, franchise operators must explore novel and creative strategies to provide unique experiences that cannot be easily replicated at home to maintain and grow their traditional business models.

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