Halal Is A Growth Standard

Halal is expanding beyond religious compliance. It is being used as a marker of quality, safety, and trust.

Global halal F&B launches grew at +13% CAGR (2021–2025), showing sustained demand across both Muslim-majority and broader international markets.

Asia remains the centre of activity:

• Asia (55.61% of launches)
• Africa (20.05%)
• Middle East (11.72%)

Key markets continue to lead:

• Indonesia (19.05%)
• South Africa (12.56%)
• Malaysia (10.81%)

Southeast Asia, in particular, is strengthening its role as a halal innovation base.

Category spread is wide. Halal is no longer limited to core staples:

• Bakery (15.71%)
• Cooking sauces and seasonings (11.42%)
• Snacks (10.75%)
• Dairy (8.61%)
• Soft drinks (7.18%)
• Ready meals (6.26%)

Growth is also shifting into higher-value segments:

• Dairy (+12.93% CAGR)
• Snacks (+12.22% CAGR)

This shows diversification across everyday and convenience categories.

Halal is now used to signal more than compliance. It communicates:

• Ingredient transparency
• Production control
• Assured standards

As certification systems strengthen and cross-border trade expands, halal is becoming a scalable growth strategy across regions and categories.

At THAIFEX – Anuga Asia, buyers connect with suppliers building halal-ready products for global markets.