With personal health and global sustainability key drivers of consumer choice, plant-based R&D has refocused from mimicking to optimizing options that stand on their own merits. Whether for quick convenience or as a gastronomic delight, the sector is now more than an alternative: it is the canvas for innovation. There is an annual growth of 46% (CAGR, 2018-2021) with food and beverage launches with a plant-based and premium & indulgent claim. This is evidence that manufacturers are trying to gauge the consumers globally who keep from buying plant-based alternatives due to poor taste and texture. While innovators embrace new production methods, the key is to communicate honestly and openly with consumers to ensure their continued trust in the advances in food technology.
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