23 - 27 May 2023
23 - 27 May 2023
Impact Muang Thong Thani, Bangkok, Thailand

Private Labels

There is a significantly growing popularity of new product development by private labels, with a 7% annual growth in private-labelled product launches (Global, CAGR 2017-2021). Yet, private-label product launch penetration varies in different regions and throughout the past five years. Europe so far leads private-label launches with a 62% penetration rate, offering from mass products to recently premium ones, such as private-label chocolate confectionery and emerging sports nutrition. On the contrary, Australasia and North America have taken on a decreasing private-label launch penetration rate in the past five years.

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