23 - 27 May 2023
IMPACT MUANG THONG THANI
BANGKOK, THAILAND
23 - 27 May 2023
Impact Muang Thong Thani, Bangkok, Thailand

Ready-to-eat Products

Consumers in fast-developing regions are still playing catch-up in terms of convenient choices. At the same time, affluent and tech-savvy populations are increasingly open to new ideas and concepts and seeking them out. Overall, consumers in Latin America and Asia show greater interest in adding convenient and quick solutions to their eating and shopping choices. Ready-to-eat solutions can be seen to enhance other established positionings; for example, 3 in 10 consumers* also consider convenience factors when they indulge or treat themselves. Convenient cooking also shows gains, especially in China and Latin America where more than 35% of consumers use convenient meal solutions for home cooking.

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