Consumers in fast-developing regions are still playing catch-up in convenient choices, but increasingly affluent and tech-savvy populations are seeking new ideas and concepts.
Globally, the launch of ready meals has seen a CAGR of +3.9% (2018-2022), with consumers in Western Europe and Asia showing the most significant interest in adding speed and convenience to their eating and shopping choices. Ready-to-eat solutions can be seen as an enhancement to established positions, and 1 in 4 consumers globally consider convenience as a feature worth paying for. According to the Innova Trends Survey (2023), two-thirds of consumers seek easy and convenient ways to meet their daily nutrient requirements, confirming the demand for time-saving convenience combined with fresh produce and flavorful recipes.
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