Superfoods are nutritionally dense foods which bring holistic health benefits. They are no longer reserved for a niche group of people that want to eat something nutrition-packed, but more consumers are introducing superfoods to their daily nutrition.
Due to the Covid-19 situation, superfoods are much leveraged as they tap into health support. There is a clear association between health and naturalness in the consumer consciousness. 21% of consumers globally choose products that positively boost nutrition or product which benefit their body functions. While 18% choose natural products to avoid additives and preservatives as much as possible. Globally 41% of the consumers find natural ingredients as an important aspect of healthy food and beverages with 31% for high in nutritional value.
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