In 2022, the planet's health has remained the number 1 global issue of consumer concern. To gain insights into their priorities, Innova Lifestyle & Attitude Survey participants were asked how they plan to support environmental or social efforts through food and beverage choices. Environmentally friendly packaging was chosen as the 3rd action across the 18-54 age range, while the recycling or upcycling of products came in at number 2.
Companies worldwide are taking notice of consumer opinion by consciously looking at ways to reduce costs and impact through minimizing food waste and recycling, upcycling and repurposing products. Over the five years ending in 2022, the use of upcycled ingredients in global food and beverage launches has risen with a CAGR of +46%.
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